Nowadays ethical fashion is just as likely to be seen on the backs of glam fashionistas as it is middle-aged hippies, as the Re:Fashion awards proved. ‘It’ models such as Daisy Lowe and Pixie Geldof sashayed down the catwalk in Vivienne Westwood pieces, up-and-coming labels were praised and companies that focus on sustainability as well as style were rewarded.
The Guardian reports:
“Ethical fashion has seen huge growth in the last few years. According to the Cooperative Bank’s Ethical Consumer report, sales of Fairtrade and organic clothing grew by 70% to £52m in 2007, and this year is scheduled to see still further growth, despite the credit crunch.
The Ethical Fashion Forum also cite changing attitudes among consumers: in 2007 a survey by TNS Global found that 60% of under-25s said they bought what they wanted, regardless of where or how it had been made. This year that figure had dropped to 36%, suggesting that exposes and child labour scandals have made their mark.”
Check out The Guardian’s gallery of the event here
