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Craftivist Collective: The giant global love letter

Check out these great pics from the Craftivist Collective‘s latest action, which took place at the Hayward Gallery last week.

To coincide with Tracey Emin’s exhibition ‘Love is what you want’, which explores themes of love, the collective produced a giant embroidered letter asking gallery-goers to show love to ‘our global neighbours struggling in our unjust world.’

Around 60 crafters ‘signed’ the letter by stitching their names onto tags, along with a sentence describing the ways in which they would try make a difference to the world.

I love projects like this – they prove that contemporary craft can be relevant and topical, as well as providing a fun and engaging way of involving the public in activism. It’s far more enjoyable than just signing yet another e-petition.

If you’d like to get involved with the group’s actions, head to the Royal Festival Hall cafe at 6.30pm tomorrow to join the ‘Don’t Blow It‘ workshop and learn how to stitch a letter to your MP onto a hankerchief.

Photos courtesy of Robin Prime

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I am a journalist living in Bristol, UK. My work has been published in The Independent, The Guardian, Dazed and Confused, Mixmag and DJ Mag, amonst others. Drop me a line at jess.fmb@gmail.com.

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