It seems fitting that I stumbled across these vintage ads the same day I learnt that H&M has admitted using fake bodies in its online swimwear and lingerie galleries. Yep, they’ve created a computer-generated body and super-imposed models’ heads on to it, changing the skin colour to match. Because even professional models are apparently not perfect enough these days.
But now feast your eyes on these retro ads for weight-gain products (I think they actually mean ‘boob gain’ seeing as all the models still have teeny tiny waists). See, the media and fashion industries nowadays use subtle, sneaky manipulation to warp your body image and make you feel worthless, but back in the good old days they didn’t bother with any of that smoke and mirrors stuff – they just straight out told you that you were too ugly!
Hmmmm, I can’t actually decide which is worse?
Images courtesy of Retronaut